situationism
hi, they call me alex.
I guess this is my blog.
nonsense, nonstop.
mainly creative stuff or
thoughts I'd like to share.


hi, they call me alex.
I guess this is my blog.
nonsense, nonstop.
mainly creative stuff or
thoughts I'd like to share.
(via katriin)

01. Relevance beats awareness.
02. Treat people as Friends not as Consumers or Target Groups.
03. Content is more important than Media.
04. Real Innovation needs Creative Business Consultants.
05. Feed needs instead of creating new ones.
06. Marketing is about product Innovation and not pushing sales.
07. The best Advertsing does not look like Advertsing.
08. The hardest Competition comes from the overloaded world.
09. Digital is the new infrastructure.
10. Brands are made by People not by Experts.
This is awesome work.